Data-driven decisions for small businesses
Turn the customer data you already have into retention decisions.
Lloyd Analytics helps small Australian businesses understand who their best customers are, who is about to walk away, and what to do about it, without hiring a data team.
What we offer
RFM segmentation and retention analysis, sold as one-off or recurring engagements.
Customer segmentation
RFM-style segmentation that groups your customers by recency, frequency, and spend so you know exactly who to focus on.
Retention & churn analysis
Identify which customers are drifting away before they leave for good, and what's different about the ones who stay.
One-off & recurring engagements
A single deep-dive report, or an ongoing subscription that keeps your numbers current every month.
About Lloyd Analytics
Lloyd Analytics is a freelance analytics practice built for small Australian businesses that don't have a data team of their own: cafes, vets, salons, and independent retailers among them.
Customer data is pseudonymised before analysis, and engagements are priced for small-business budgets: a single report or an ongoing subscription, whichever fits.
- Based inTasmania, Australia
- FocusSmall AU businesses
- EngagementOne-off or recurring
Get in touch
Send a message and we'll get back to you.